'Maachis' is a play of matchbox labels. Unique matchbox labels are considered a thing of the past. Not too many people even know about the eccentric styles and topics that these labels would be based upon. This book was created to revive vintage labels in a manner that would appeal to people today. With clever use of illustration and typography, it is an attempt to juxtapose vintage matchbox labels with situations and phenomenons of life in the 21st century. The book contains artworks, collages and typography created around matchbox labels.
*Done as part of an Internship for Either Or, India